HELLO 👋

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I studied Business Administration and Marketing, where my passion for researching user experiences first began. While in college, I worked as a marketing researcher, focusing on market and user analysis for startup mobile applications. This was also the first time I conducted competitor and comparative analysis.

I became fascinated with how understanding users' needs and preferences could genuinely help them. That interest led me to assist with prototyping and design alongside a frontend designer, using Balsamiq to bring ideas to life.

I always knew I wanted to pursue a career in design, but I wasn’t aware of UX & UI design at the time, as frontend developers were handling designs where I previously worked.

I've been passionate about art and graphic design for years, learning Photoshop and Illustrator as early as 2010. After graduating, I became a graphic designer and spent four years working in the field, honing my design skills.

I was happy as a graphic designer, but I missed my inner passion for research and interacting more with users. I wanted to help people improve their lives through design. When UX & UI became more popular in my country, I met a front-end designer who introduced me to the role of UX and how he needed someone to help with visualization before development.

I then took my first UI design course on Udemy and realized that many of the design principles were similar to those in graphic design. Designing UI and wireframes came naturally to me.

I successfully completed my first UI design project and knew I was on the right path. After that, I dove deeper into the UX field through courses from the Interaction Design Foundation, where I learned about the intersection of business, user needs, and the process of creating successful applications. That was my "Aha!" moment — I had found exactly what I had been searching for.

I have since built my career in design, where I get to combine my passion for research, user-centered design, and my experience in graphic design.