adam.ai mobile application

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adam.ai Team Members:

• Project Manager
• Product Owners
• Marketing Team
• Developers
• Developer Lead
• Design Team

I spearheaded the design efforts for adam.ai's desktop and mobile applications, focusing on optimizing the user journey for sign-up and sign-in processes. 

Additionally, I played a pivotal role in creating a comprehensive design system for the mobile app, ensuring a consistent visual language across all elements.

The collaborative process with developers was instrumental in translating design concepts into a polished, user-friendly reality. This project not only sharpened my UX/UI skills but also showcased my ability to bridge the gap between design and development, resulting in a successful and impactful delivery of the adam.ai application.

1. Optimize Sign-Up & Sign-In Flows: Streamline and enhance the user experience for the sign-up and sign-in processes on both desktop and mobile platforms.
2. Design System Creation: Establish a comprehensive design system for the mobile application, ensuring consistency and a unified visual language across all components.
3. Collaboration with Developers: Work closely with the development team to translate design concepts into a polished, functional product, bridging the gap between design and development.
4. User-Centric Approach: Prioritize user needs and experiences throughout the design process, aiming for a product that resonates with and caters to the target audience.
5. Mitigate Third-Party Challenges: Address challenges arising from the involvement of a third-party company in the initial design phase, focusing on aligning their work with our user-centric goals and established design system.
6. Successful Delivery: Ensure the successful delivery of the Adam.ai application, meeting quality standards and fulfilling the requirements outlined by both the design and development teams.

These goals collectively aimed to create a user-friendly, visually cohesive application while overcoming challenges posed by the involvement of external design entities.

• Research and Analysis: Conducted a thorough analysis of user needs, behaviors, and pain points to inform the design process. 
• Wireframing: Created initial wireframes to outline the structure and flow of the sign-up and sign-in processes, ensuring a logical and intuitive user journey. 
• Prototyping: Developed interactive prototypes to visualize and test the user flow, incorporating feedback from stakeholders and potential users. 
• Visual Design: Applied a user-centric approach to create visually appealing UI designs, considering branding elements and adhering to the established design system. 
• Mobile Design System: Established a design system specifically tailored for the mobile application, promoting consistency and a unified aesthetic across different screens and interactions. 
• Collaboration with Developers: Worked closely with the development team to ensure the seamless translation of design concepts into a functional product, addressing any challenges that arose during implementation. 
• User Testing: Conducted 5 usability testing to gather feedback and insights from real users, iteratively refining the design based on their experiences. 
• Third-Party Integration: Addressed challenges posed by the involvement of a third-party design entity, seeking alignment with user-centric goals and integrating their work within our established design system. 
• Delivery and Optimization: Oversaw the final implementation, ensuring the successful delivery of the Adam.ai application. Continued to optimize and refine the user experience based on post-launch feedback and analytics. 
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This process aimed to create a seamless and visually cohesive user experience while navigating the complexities introduced by third-party involvement and ensuring alignment with our design system. 

• Define Design Principles: Articulated a set of design principles that aligned with the overall brand identity and user experience goals. These principles served as the foundation for all design decisions. 
• Typography and Color Palette: Carefully selected typography and a color palette that not only resonated with the brand but also contributed to a visually harmonious and readable interface. 
• Component Libraries: Created comprehensive component libraries encompassing buttons, forms, navigation elements, and other UI components. Each element adhered to predefined styles and ensured consistency throughout the application. 
• Responsive Design Guidelines: Established responsive design guidelines to adapt the interface seamlessly to various screen sizes, ensuring a consistent user experience across different mobile devices. 
• Iconography and Imagery: Defined a consistent style for icons and imagery, maintaining coherence with the overall design language and enhancing visual communication. 
• Interaction Patterns: Outlined interaction patterns and animations to create a fluid and engaging user experience, taking into consideration user feedback and usability studies. 
• Documentation: Created thorough documentation outlining the design system guidelines, making it accessible to both design and development teams. This documentation served as a reference point for maintaining consistency throughout the application's lifecycle. 
• Iterative Refinement: Engaged in an iterative refinement process, incorporating feedback from usability testing, design reviews, and collaboration with developers to ensure the design system's effectiveness and adaptability. 

The result was a comprehensive mobile design system that not only facilitated the seamless creation of UI elements but also contributed to the overall coherence and user-friendliness of the Adam.ai mobile application. 

Sign up via email

• Users can create another meeting place with the same account (same email) only from inside the app.
• When signing up with an already existing email > Redirect to sign in to the main screen with an alert.

Sign up Invited 

• Accept the invitation instead of getting started in the email CTA
• Join us > has the name of the meet place > the next screen is the signup screen with the email filled
• email auto-filled and cannot be edited will amend the design later
• Forgot password > reset password
• Forgot password page > sign up instead of sign in link
• Send maged privacy & terms links